Tayo’s character power made even bigger

<Tayo the Little Bus>is a joint effort by ICONICS, a producer of Pororo, the Seoul government and EBS, and a character that has grown through being loved so much by the children around the world since firstly aired in August 2010. On the Public Transportation Day in March 26, 2014, the Tayo Character Buses operated by the Seoul government became very popular among children and even adults, and were also applied to the city buses across the country.

타Tayo has grown faster than Pororo, an all-weather top character of the Korean Wave. It is because the age range of the children who like Tayo is wider.
It was also helpful to make a character utilizing the transportation that you can meet anywhere in a friendly way. The experts expect that, like the continuing popularity of Pororo that has been loved since born in 2003, Tayo will continue to be popular for a long time. However, Tayo Kids Café does not rely only on Tayo’s popularity. It will establish itself as the best playground rather leading such character power of Tayo. We will continue to take the lead in creating new values though various attempts including mass-production of space brands of Tayo brand